Arkhyz and House of the friends of The Olympiad

Advertizing target: All, 25-45, V

 

Targets and objectives:

— Promotion of the Arkhyz (Архыз) brand within the framework of supporting campaign of the Russian Olympic Committee in Olympic Games of 2008.

— Firm association with the Olympic Movement and participation in all events presenting Russia in Olympic Games in Beijing.

— Presentation of the product during events in the House of the friends of The Olympiad

 

Mechanism: sponsorship

 

Concept:

Idea of the project “House of the friends of The Olympiad” includes establishment a center of Russian community on the territory of the foreign state during the Olympic Games to support members of the Russian Olympic team and assistance in mobilizing of all strength in order to achieve high results.

 

Results:

— Presence of the sponsor on the areas and events of the HFO.

— All in all the House of the friends of The Olympiad held 22 different events including concerts, banquets, guest-nights, press-conferences, parties and after-parties.

— Integration in PR and advertizing campaign of HFO (TV coverage, press and Internet publications).

— During its functioning the House of the friends of The Olympiad received more than 2500 guests.

— In total, 120 representatives of mass-media visited events of HFO.