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Axe at the project

Project: Axe at the project Client: Axe Channel: TNT Period: 2009

Target audience: young people of age 16-25, active, interested in females, meetings, introductions, extreme sports and so on

 

Goals and objectives:

— New AXE Instinct oduor promotion

— Representation the legend and characteristics of the new product supporting the advertising campaign for the new oduor.

— Covering the Internet competition "If you wear leather, you are cool", which takes place within the project

 

Integration concept:

The young men, which are most striking, handsome and popular among girls, became brand-bearers

 

Sponsor’s set:

— classified advertisement with product demonstration

— classified advertisement with AXE Instinct site demonstration

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