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Other our movies

Movie №2

Dances with the stars

Project: Dances with the stars Client: Pilgrim Channel: Russia 1 Period: March - June 2009

Target audience: females, age 25-55

Goals and objectives:
Product promotion, informing consumers of the unique properties of the melted “live” water.
Loyalty improvement of the present customers and obtaining new ones

Project realization:
— classified advertisement with logo demonstration at the floor (creative and original decision)
— classified advertisement with product demonstration at the jury’s table
— classified advertisement with product demonstration by the host (the host playfully offer the water to the couple, which performed a quick dance
— classified advertisement with product demonstration at the VIP-guests’ tables
— product demonstration at the jury’s table
— product demonstration and drinking by VIP guests
— Product integration into profiles during dance practice (drinking and dancing with the product)
— Integration into the show profiles (Kiss&Cry room, make-up room)

Results:
Product timing (without declarations) made 194.71 seconds, and only 120 are payable.

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