New projects Advertising clips for “Invintro” laboratory

Target audience:  Females, 30+

Tasks and objectives:
— rise of brand awareness
— INVITRO brand-building at the regional market
— provision of information to the public about business of the company

Three Russian channels – “Russia 1", “CTC” and “Domashny”- showed series of advertising clips for Independent Laboratory “Invitro”. Creative boutique Los Magnificos and Russian agency Brandworks made the clip.

The task, that the creative group should advertise, was rather complex due to the fact that the service (i.e. medical analysis) couldn't be shown as visual image. Finally, it was decided to use a good effect of qualified help in comparison to doubtful service.

Viewer sees 5 doors, located as semicircle. In front of the doors there’s a woman of the age 30-35 years. She has to make a choice between the services of several “specialists”. Clip concept is based on the real persons (the monkey, Indian- shaman, fortune-teller, insane scientist), which the woman sees, when she opens the doors. And when she opens one of the doors, the woman finds quite different scene, which is shown as the metaphor of fair and qualitative service. As a result, the woman chooses "Invitro" service

Creative and production: Los Magnificos

Production service: Brandworks