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Aeroflot in the movie “The irony of fate. Sequel”

Project: The irony of fate. Sequel Client: Aeroflot Media: Kinolenta Period: 2007 год

Message: Aeroflot means traditions, care, reliability and integrational continuity.

Goals and objectives:
Promotion of Aeroflot brand and it’s values (time to 60-th anniversary of the airline)
Confirmation of strong association of the brand with traditions
Using of powerful brand (“Irony of Fate) for audience loyalty improvement

Realization:
Within sublime project full of brand integrations of different types of goods and services the brand performance was realized with the help of balanced and compact product and story placement

The results:
More than 9 billion viewers (from December 21, 2007 till January 17, 2008 in Russia, Ukraine, Byelorussia, Kazakhstan, Baltic region countries)

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