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Lacalut at the KVN show. Premier League

Project: KVN show. Premier League Client: Lacalut White Channel: First TV Channel Period: May 2009-2010

Message: Lacalut and KVN show – good mood and snow-white smiles of spectators!
 

Target audience: all the viewers, 18+

 

Realization:
— Dynamic card—5 seconds, (2 for each program). The cards combine the idea of laugh and white smile
— classified advertisement by the host - 10 seconds (1 in each program)
— classified advertisement by team captains - 15 seconds (1 in 4 programs)
— Virtual image – 5 seconds (2 in 5 programs)
— Announcement integration – 35 pieces for the period

 

Broadcast performance
01.05.09: Rating: 7,1, Share (%): 21,9
13.09.09: Rating: 10,1, Share(%): 28,1
 

 

According to information by TNS Gallup Media. Audience: all the viewers, 18+

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