Lacalut at Mail.ru

Target audience: Females, age 25+

Goals and objectives:

— Have an effect on the existing customers, find arguments, which will prove their right choice.
— Attract new customers by efficient product promotion.

Realization:

— By emphasizing efficient product advantages.
— By comfortable personalized communication with the customer.
— By using special brand content.

Lacalut@Mail.ru is online resource for customers, who are interested in modern and effective prophylactic drugs of dental health problems and who prefer to receive information in an easy and understandable form. Communication idea: to inform by entertaining. The goal: to tell about advantages of each Lacalut product line and to stimulate conscious choice of tooth pastes and associated goods.

The results:

— Above 1 million persons visited the project during first 4 month

— Active audience was formed. The audience takes part in tests, competitions and is interested in the products.

— The announced campaign made above 1 and a half billion demonstrations of advertising modules