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Lipton tea at TV show

Project: Lipton tea at TV show Client: Lipton Channel: First TV channel Period: September – December 2009

Message: Lipton - source of inspiration!

Goals and objectives:
— Lipton brand promotion
— Loyalty improvement of the present customers and obtaining new ones Sponsor’s set

Sponsor’s package:
— Sponsor’s title
— Virtual card
— Profile integration (demonstration or/and consumption of the product)
— Integration at hew show (Kiss&Cry room, demonstration and consumption of the product)

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