Land Rover in Moscow House of Music

Goals and Objectives:

— the promotion of the Land Rover brand on the territory of classical music;

— the rise of target audience loyalty due to the assotiation of brand with high art.

 

Sponsor’s package:

— Giving the official title of "The General Car Partner"

— Integration in the announcing events mix (outdoor advertisment, TV, radio, the Internet)

— Partner’s presentation at the events’ platforms:

— Presence at the concerts (car before entrance, advertising installations, gifts to spectators, promotion activities before the event’s start, spoken thanks before the beginning of the concert, sponsor’s clips on plasma screens)

— Creative integration (the Land Rover exhibition specially for the House of Music Jubilee (14th of December, 2007); pictures were demonstrated on music stands)

— Press conferences before concerts (presidium branding zones (stands). Speaker from Partner, Partner’s materials/news releases placement in press-files, promotion activities)

— Banquets/buffets/receptions after concerts (logo on invitation cards, elements of sponsor’s branding in decoration, Partner’s congratulations, Partner’s gifts, promotion activities)