Olympic Games Friends House

Goals and objectives:

— MTS brand promotion within supporting campaign of the Olympic Games Committee in Russia for the Olympic Games 2008

— strong association of the brand with the Olympic movement and participation in all events, representing Russia at the Olympic Games in Beijing original integrations and offering communication services at Olympic Games Friends House for loyalty improvement of the present customers and obtaining new ones.

Sponsor’s set:

— Accordance an official title of “Official mobile operator of Organizing Committee of the Olympic Games Friends House

— Presence at the concluding press conference at the Olympic Games Friends House in Moscow

— Location integration (branding of the total area, branding at reception and lobby-bar, Welcome notes at rooms, branding at the Olympic Games Friends House press-centre)

— Presence at the events organized by the Olympic Games Friends House (banners, advertising clips, smart-integration, branding of the “Strawberry mojito by MTS” at the bar menu, presenting fans and ribbons with MTS logo to guests)

— Integration in advertising and PR campaigns of Olympic Games Friends House (TV, media, Internet, printings)