Brandworks’ partners produce the best content, and each brand appearance in it is unique due to permanent search for new creative solutions.
Brandworks’ team has unique experience in realization of sponsorship projects for large international and Russian brands. Our experts are experienced in advertising, working on TV, films, serials and sitcoms production, invitation of Hollywood stars, organization of sporting events, concerts and exhibitions, creation of the Internet resources. And what can we do for you?
And what canwe do for you?
Rambler.Friends in "Survivor" reality-show
Message: Be the first to know what’s new with your friends!
Advertizing target: active users of the Internet aged 18-25 interested in social networks
Targets and objectives:
— Promotion of Rambler brand and a new service Rambler.Friends (Rambler.Друзья) discovery of the specials of the service (Rambler. Friends – single point of the access to the Internet).
— Increasing of the number of the users.
Concept:
The “Survivor. Lost in the Paradise” was introduced to the Rambler after changing of the company’s concept and decision to build its communications on the three platforms – music, sports and coverage of the most attractive recent events.
New service Rambler.Friends allowed the users to be in touch with events of the project, be the first to know what new will be in the next episode and watch exclusive video which wasn’t on the air.
Results:
— By the time of broadcast of the 6th episode 15300 users have added “The Survivor” to the RSS-feed
— Functioning of the account and exclusive content dramatically displayed the essence of the project Rambler.Friends
- New projects
- Advertising movies for «Invitro»
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