The Third Festival of World’s Philharmonic Orchestras

Target Audience: Men of 28 – 45, RS

Goals and Objectives:

— Russian Standard’s brands release on the territory of classical music

— The brand’s assotiation with classical values

— The attraction of new audience and the rise of loyalty of the existing one

— The Russian Standard Bank’s services promotion on the concerts’ platforms

— The promotion of Russian Standard vodka on the platforms of banquets/buffets offerings

Sponsor’s package:

Announcing 

— Outdoor advertisment (billboards, posters, leaflets)

— Radio (announcements - Radio Classic, Radio Rossii (Radio of Russia), Ekho Moskvy (Echo of Moscow)

— Polygraphy (invitations on concerts and state receptions, the Festival’s booklets, flyers)

— the Internet (banners with the reference to the Partner’s site ; Mideast.ru, Ludi.ru, Symphonyfest.ru)

Platforms’ Branding 

— Concert platforms / "Russian Standard" Bank (words of thanks to Partner, smart branding - a stand with girls + press walls, roll ups, banners, exclusive presence in one’s category)

— State receptions after concerts / Vodka "Russian Standard" (banners, stands, smart branding, exclusive presence)

Results:

— Publications in gossip column (10 publications)

— 200 guests at each buffets (the Gubernatorskiy" restaurant; June, 1, 4, 7, 10)

— 400 guests at the event in restaurant "Metropol’" after the concert on the 12th of June