Sony Ericcson and Mumiy Troll

Target Audience:  young people, active, convivial, listenning to music, admirers of new technologies

 

Goals and Objectives:

— Sony Ericsson Walkman W302 promotion

— Sony Ericsson brand promotion

— Building up the brand’s stable assotiation with novelty and singularity on the popular music territory

— The use of celebrity, reflecting brand’s nature for increasing the audience loyalty

— Work with content for attracting additional interest to the product

 

Realization:

— Videoclip with Ilya Lagutenko, playing on words of the group’s song "Leave him to me, this musician"

— The use of Ilya Lagutenko’s image in all materials of promotion campaign

— Branding of the mobile phone packing

— Mobile content – presetting (Ilya Lagutenko’s greeting, music, video, photos of the group, wallpaper and so on.)